40
bullet belt
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.48avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good505.74avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.56–$133.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 244K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate