63
bulk umbrellas
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$73.67avg listing price — sweet spot $15–$100
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$206K$206K/yr · 136K searches
Price range
Okay$9.33–$262.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,348.02avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale