36
bugs bunny ears
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.19–$18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$30K$30K/yr · 125K searches