53
bug wings
Worth a lookShows a thin review moat (130 avg reviews), but a small market ($33K/yr) keeps it on the watch list.
Review moat
Great129.84avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.98–$29.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 134K searches