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brown vest
Skip itHigh returns (16.3%) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$26.75avg listing price — sweet spot $15–$100
Price range
Great$12.58–$98.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,036.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 471K searches
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad16.3%return rate — above 5% kills the launch gate