51
brown tutu
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but high returns (10.6%) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$5.34–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good942.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$221K$221K/yr · 413K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Returns
Bad10.6%return rate — above 5% kills the launch gate
Signals High Returns