38
brown top hat
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.29avg listing price — sweet spot $15–$100
Review moat
Great151.6avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.87–$86.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 30K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate