40
brown sweatpants
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.16–$45.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad9,616.99avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 352K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 5% kills the launch gate
Signals High Returns