60
brown shirt
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.67–$35.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$417K$417K/yr · 2.5M searches
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,464.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate