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brown shirt boys
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good611.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Price range
Good$6.92–$33.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 253K searches