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brown gloves
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Good$3.87–$36.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,913.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$72K$72K/yr · 227K searches
Growth
Bad-70.2%90-day search growth — must beat 0% to launch