52
brown crop top
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (11.0%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.67–$32.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$210K$210K/yr · 1.6M searches
Review moat
Okay2,397.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 5% kills the launch gate