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brown button up shirt men
Worth a lookShows a sweet-spot price point ($21.85 avg), but high returns (11.8%) keeps it on the watch list.
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$10.32–$49.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,630.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 466K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Signals High Returns