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brown bow tie
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.18–$28.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Review moat
Okay2,375.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 55K searches