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brown bodycon dress
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (25.6%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.65avg listing price — sweet spot $15–$100
Price range
Great$9.54–$97.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good585.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 2.3M searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad25.6%return rate — above 5% kills the launch gate