45
brown bandana
Skip itPricing outside the sweet spot ($8.56 avg) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,289.58avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$167K$167K/yr · 263K searches
Price range
Okay$4.90–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.56avg listing price — sweet spot $15–$100