Skip to content
54

bride underwear

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 72Conversion 11Competition 91Returns 59Price range 64Avg price 72Brand share 59Review moat 50Quality gap 58

Competition

Great24%

top-5 click share — an open shelf

Growth

Good+54.8%

90-day search growth — must beat 0% to launch

Avg price

Good$14.68

avg listing price — sweet spot $15–$100

Price range

Good$5.90–$31.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,498.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 229K searches

Products