53
breast cancer hat
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great244.05avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.54–$53.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 89K searches