44
boys white button down shirt
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Market size
Good$278K$278K/yr · 1.8M searches
Price range
Good$9.54–$20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,750.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate