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boys underwear
Launch itA $3.1M/yr market growing +15.5% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$3.1M$3.1M/yr · 5.4M searches
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$19.69avg listing price — sweet spot $15–$100
Price range
Good$7.52–$34.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,569.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality