43
boys tie
Skip itHigh returns (7.6%) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Review moat
Good603.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Market size
Okay$192K$192K/yr · 740K searches
Price range
Okay$7.12–$19.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.6%return rate — above 5% kills the launch gate
Signals High Returns