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boys thermal pants

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Soft demand (-87.8% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 28Competition 71Returns 16Price range 76Avg price 80Brand share 56Review moat 52Quality gap 21

Avg price

Great$16.88

avg listing price — sweet spot $15–$100

Price range

Great$8.30–$36.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,400.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Market size

Bad$28K

$28K/yr · 73K searches

Growth

Bad-87.8%

90-day search growth — must beat 0% to launch

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