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boys swim trunks
Launch itA $1.2M/yr market growing +36.1% this quarter with returns at 3.8% — clears our launch bar.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.28avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 4.0M searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$7.83–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Review moat
Good1,283.97avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality