43
boys sweatsuit
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$26.46avg listing price — sweet spot $15–$100
Price range
Great$11.95–$56.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great494.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 408K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
Signals High Returns