37
boys sweaters size 10-12
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$19.93avg listing price — sweet spot $15–$100
Price range
Great$5.52–$52.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,950.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 592K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Growth
Bad-70.4%90-day search growth — must beat 0% to launch
Signals High Returns