53
boys sunglasses age 12-14
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($27K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$7.46–$38.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,378.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 70K searches
Signals No Dominant Brand