51
boys summer outfits
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Price range
Great$9.99–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,486.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 157K searches
Signals No Dominant Brand