46
boys sport coat
Skip itHigh returns (21.8%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$35.60avg listing price — sweet spot $15–$100
Price range
Great$6.74–$59.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great415.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 254K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad21.8%return rate — above 5% kills the launch gate