39
boys quarter zip pullover
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$30.33avg listing price — sweet spot $15–$100
Price range
Great$7.71–$75.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good956.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 753K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns