44
boys onesie pajamas size 10-12
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great$9.44–$42.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,286.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$57K$57K/yr · 482K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand