33
boys inflatable halloween costume
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.02avg listing price — sweet spot $15–$100
Price range
Great$13.14–$42.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good774.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 108K searches
Returns
Bad9.7%return rate — above 5% kills the launch gate
Growth
Bad-39.3%90-day search growth — must beat 0% to launch