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boys fall shirts
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Review moat
Great489.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$12.67avg listing price — sweet spot $15–$100
Price range
Okay$7.30–$21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad9.8%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 203K searches