40
boys character socks
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$7.78–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,033.97avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$115K$115K/yr · 169K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-40.6%90-day search growth — must beat 0% to launch