Skip to content
42

boys brown pants

Skip it

High returns (14.1%) — this niche doesn't clear our bar today.

Market size 5Growth 14Conversion 8Competition 96Returns 0Price range 87Avg price 95Brand share 68Review moat 46Quality gap 58

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$23.57

avg listing price — sweet spot $15–$100

Price range

Great$9.29–$65.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,930.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 145K searches

Returns

Bad14.1%

return rate — above 5% kills the launch gate

Products