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boys brown belt
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Growth
Great+67.7%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,213.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.22–$17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 94K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad8.1%return rate — above 5% kills the launch gate
Signals High Returns