48
boys blazer
Skip itHigh returns (22.3%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$35.80avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.74–$59.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great487.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 390K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad22.3%return rate — above 5% kills the launch gate