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boys black tshirt

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A small market ($56K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 28Conversion 29Competition 87Returns 22Price range 63Avg price 56Brand share 87Review moat 46Quality gap 38

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Good$5.39–$31.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.72

avg listing price — sweet spot $15–$100

Review moat

Okay1,870.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Market size

Bad$56K

$56K/yr · 193K searches

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