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boys black tie
Skip itHigh returns (7.9%) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Good549avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Market size
Bad$97K$97K/yr · 87K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Price range
Bad$5.90–$16.55cheapest to priciest tracked listing — scored on the share inside $15–$100