45
boy scout sash
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great361.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.87–$31.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 60K searches
Returns
Bad11.1%return rate — above 5% kills the launch gate