44
boy onesies 6-9 months
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$20.74avg listing price — sweet spot $15–$100
Price range
Great$9.67–$36.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 155K searches
Review moat
Bad19,351.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality