50
boy mom sweatshirt
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.35avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good745.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.60–$171.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 513K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale