39
boy boots
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.40avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$20.52–$116.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,020.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 336K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Growth
Bad-70.2%90-day search growth — must beat 0% to launch
Signals High Returns