40
bow veil
Skip itPrices mostly outside the sweet spot ($5.39–$15.04) — this niche doesn't clear our bar today.
Review moat
Great160.58avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 95K searches
Price range
Bad$5.39–$15.04cheapest to priciest tracked listing — scored on the share inside $15–$100