54
bow dress
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (18.5%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.46avg listing price — sweet spot $15–$100
Review moat
Great208.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.09–$86.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 1.3M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad18.5%return rate — above 5% kills the launch gate