44
boot tree
Skip itSoft demand (-31.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.45avg listing price — sweet spot $15–$100
Price range
Great$11.89–$105.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good777.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$292K$292K/yr · 249K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.8%90-day search growth — must beat 0% to launch