60
boot polish
Worth a lookShows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.57–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,023.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.4%90-day search growth — must beat 0% to launch