40
boot jack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Market size
Good$656K$656K/yr · 621K searches
Review moat
Good875.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.93–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand