51
boot glue
Worth a lookShows low returns (0.3%), but soft demand (-24.0% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.82–$49.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$326K$326K/yr · 143K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad8,377.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-24.0%90-day search growth — must beat 0% to launch