40
book sweatshirt
Skip itSoft demand (-69.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible82.19avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$15.67–$34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.64avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$6K$6K/yr · 313K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-69.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier