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boo costume
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.03avg listing price — sweet spot $15–$100
Price range
Great$4.49–$75.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,114.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$9K$9K/yr · 234K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale